Reddies Direct Review |

Reddies Direct

Final Update: September 3rd, 2016 (CLOSED)

Address: Suite 210, 24-28 St Leonards Road, Windsor, SL4 3BB.
Branding: Reddies Direct. AKA: ReddiesDirect.
FCA Licence: 635841.
From: Danesfield Finance and Investments Ltd.
Launched: 2011.
Memberships: CCTA.
Related: No companies.

Product Details…
Bad Credit Reddies Direct Loans Available?: Yes.
Manage: No Reddies Direct login at
Offers: Short term and payday loans.
Opening Hours: Monday to Friday. Times not disclosed.
Secure (SSL): Yes.
Sums: £100 to £200 (new) | £400 max (returning).
Terms: 1 to 30 days.

The Pricing…
£5.56 /£100 (7) <0.794%>
£23.84 /£100 (30) <0.795%>

Notes: There is no reference to their operations. It is believed that they do close over the weekend and that they operate throughout the week during standing business hours. There is no user login facility at their website, but there was one some time back. It is not clear why it was taken down and it doesn’t seem likely that it will be fitted again.

– Flexibility: This is one of a small handful of lenders that allows the borrow to select a repayment from a single day onwards. This makes this firm an ideal choice for those that just require a boost of cash to cover them over a weekend.
– Pricing: The price of this service has always been competitively set. Before the cap came in it was only them and Sunny that offered short term loans below the rate of 1% (each provided free fast transfers). Sunny has now moved away from offering shorter terms. It has been good to see that the top service value has continued. Reddies Direct now charge just a little below the cap limit. Whilst the product value is notable here, this company has tended to keep a low profile and so not many people may be aware of them in comparison to their competitors who invest considerably in advertising.

– Closed. Site has been taken offline.
– The only recent change that has been made here is in line with their price. For £100 they did charge £6.52 over 7 days and £27.95 over their max term (30).