France’s leading motoring brand was established in 1899 by Fernand, Louis and Marcel Renault. In the modern era they teamed up with Japan’s Nissan create the Renault-Nissan Alliance. This fusion delivered 8.5m unit sales over 2015 marking the group as the 4th largest on the global stage. Renault’s contribution was 2.2m (2.8 when including Dacia’s share at around 550k). Nissan is the Alliance’s key component at 5.4m whilst Lada was small at 305k. The battle for French dominance in itself has been challenging due to the combined force of Groupe PSA that brings together Citroen and Peugeot. It is however the Clio that has been the best seller in France and it is loved across the wider regions of Europe.
Hyundai’s formation in South Korea occurred in 1967. The founder was Chung Ju-yung who helped to guide this automotive brand on the pathway to become the market leader in their home country. The Hyundai Motor Group was created more recently when they took on their local competitor Kia. This had been a successful brand, but they were rocked during the Asian financial crisis and headed into bankruptcy. This larger company took on a 51% stake, although this share has dropped to a little over 30% today (they are still the largest shareholder). The common trend seen in Asian motoring came in late 2015 when they crafted a luxury rebadged design in the Genesis.
Established in 1948 by Soichiro Honda, with Honda’s current Japanese market share ranking them in the 3rd place where they follow Toyota (world’s #1) and Nissan. Their area of distinction is motorbikes where they do hold flagship status worldwide. They do again however face fierce competition from fellow Japanese brands Kawasaki, Suzuki and Yamaha. Other than the central marque, there is a luxury division known as Acura that isn’t sold here in the UK. Only fiscal year data is provided for 2015 sales (ended March 31st). The tallies were 3.5m cars and 10.7m bikes. Outside of bikes, cars and the various power equipment supplies, this company has been busy with their ASIMO project (the world’s most advanced robot).
The Toyota Motor Corporation was established in 1937 by Kiichiro Toyoda. They are today headquartered in Aichi, Japan. This has been the world’s best selling automaker for a few years now. Only they surpassed the 10 million mark across 2015 with 10.15m sales (includes Hino, Lexus etc). They notably created the best selling car of all-time in the Corolla that incredibly hit the 40m milestone. The Auris took over from this mighty Corolla locally in early 2007. Whilst global dominance has been proven worldwide, they have yet to really set the UK alight. Ford, Vauxhall and VW had more than one model in the top 10 for sales last year whilst Toyota’s tally was 0.
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The Mini was a firm Brit favourite throughout its active years from 1959 to 2000. The BMW Group took brand ownership in 1994, but they would later sell of the business in 2000. They however maintained the naming rights and from this adapted their own modern interpretation that sold from 2001. There wasn’t many shared traits, but as before you still see that same bulldog stance. The core model in this marque is the Hatch that comes in 3 and 5 door variants. There is also the same 3 and 5 door editions of the Hatch Seven. It is in the 3 door Hatch that the budget One can be picked up for £14,075.
Audi’s roots head back to 1909. August Horch had created a company, but was unable to use “Horch” in the naming following a legal dispute against his former partners. Soon after in 1910 he’d follow up with Audi Automobilwerke GmbH. The 4 ring logo as used today was taken from the 1932 merge of 4 companies that included their own plus DKW, Wanderer and Horch (past troubles forgotten). This created Auto Union AG. Due to complications at the end of WW2, they would have to create a new company in 1949 and so came Auto Union GmbH in Ingolstadt. Audi’s name came to light again in 1965. This was a critical year when Volkswagen took control.
The world’s 4th largest motor group was created when France’s Renault and Japan’s Nissan fused in 1999. The Renault-Nissan Alliance as it is called achieved 8,528,887 sales across the 2015 year. Nissan’s share was the greatest at 5.4m and they also made a greater impact in Britain, after their Qashqai became the UK’s 5th best selling car. Based on these points, we’ll begin by investigating their background and financing options today. The history of The Nissan Motor Company takes us back to 1933. Several founders are often credited, but the main man was Yoshisuke Aikawa. The core marque is today supported by Datsun and Infiniti. Japan has always been a source of great innovation in world motoring.