Admiral Loans Review |

Admiral Loans

Last Update: October 8th, 2016

Address: David Street, Cardiff, CF10 2EH.
Branding: Admiral Loans. AKA: Admiral Personal Loans.
FCA Licence: 309378.
From: EUI Ltd (part of Admiral Group Plc).
Launched: 2016.
Memberships: Non.
Related: No companies.

Product Details…
Bad Credit Admiral Loans Available?: No.
Manage: No Admiral login at
Offers: Personal loans.
Opening Hours: Monday to Friday (8am/5pm), Saturday (9am/1pm).
Secure (SSL): Yes.
Sums: £1000 to £15,000 (new and returning).
Terms: 12 to 60 months.

The Pricing…
£77.72 /£1000 (12) <0.021%>
£152.96 /£1000 (24) <0.021%>
£171.68 /£10,000 (12) <0.005%>
£331.76 /£10,000 (24) <0.005%>

Notes: The sampled APRs are 15% (1k) and 3.2% (£10k). Not much details are shared on the process after application, but signed forms will need to be sent by post and a telephone verification call is also mentioned in their terms. Whilst there is a login facility, this is specific to insurance policies. Support times vary (see below).

– Amounts: £15k is available to all. The banks usually stretch to £25k, but this is still a sizeable sum.
– Experience: This is a newcomer as far as lending goes, but they have been involved in insurance since early 1993. It is not made clear when the loan division was launched. When looking back on the Internet Archive the lending sections weren’t in place in 2015 and so early 2016 would be most likely.
– Operations: There is some coverage for quotes on Saturdays between 9am and 1pm. Once joined, the customer support times differ as: Monday to Thursday (9am/8.30pm) and Friday to Saturday (9am/5pm). This hands some extra time to reach them with your questions.
– Ownership: The Group recorded a pre-tax profit of £376.8m in 2015. They have 4.4 million customers and employ over 8000 people worldwide. They have ranked for some time as a top 5 insurer in the UK and have a current claimed market share of 11%. Other than their core brand, you may be familiar with Bell, Diamond, Elephant and of course There are also various brands active overseas.
– Pricing: What jumped out from the off was their competitive rate of interest at 3.2% APR. This is charged on all loan contracts between £7500 and £15,000. It is clear that they are intent on competing with the leading banks. We did initially think that they had toppled Sainsbury’s with that top rate, but the supermarket giant has now dropped further to 3.1%. It is clear that they really don’t like competitors trying to edge them out!
– Profile: This is one of the most well known insurers in the UK with most of their competing brands being highly popular and often seen advertised on TV. Just how well they can compete with this new service remains to be seen. There has been no advertising online thus far. The chance is high that we actually caught them at an early stage since they were only otherwise listed on

– Non.